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Retailers say the BlackBerry Q10 is a huge commercial failure

30 August 2013
Tags: BlackBerry

When you say BlackBerry, you say QWERTY, that's just the way it is and the way is always has been. So naturally, when the company finally decided to revamp their product portfolio with BB10 and Z10, they couldn't exclude QWERTY phones.

Retailers say the BlackBerry Q10 is a huge commercial failure

This is where the Q10 came in (followed by the Q5), and personally I believe it offers some really good performance, a nice design, great emailing service and surprisingly clear back and front cameras. However, it seems like not so many people agree with me, since according to retailers in the US and Canada, the Q10 is an epic failure.

Apparently, there is no demand for the smartphone and the retailers have no choice but to return their stock. Keep in mind that Canada is BlackBerry's home country, so the fact that not even this market showed an interest in these new handsets has to be disappointing for the company.

The all-touch Z10 is doing a little better, in the sense that retailers still keep them on stock, but don't imagine that this handset is flying off the shelves either.

Put it simply, there apparently just isn't a big market for these physical keyboard handsets, since users prefer a large display instead.

Is BlackBerry close to extinction? Well, it's certainly not approaching a comeback, that's for sure. It needs to rethink the whole strategy, and start concentrating on the current needs of users, regardless of the company's history with QWERTY.

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